Publisher how-to
How to list your Stoat bot and make it discoverable
Last reviewed: By StoatBoard Editorial
A good listing is not a keyword dump. It is a reliable landing page that explains what the bot does, who operates it, how to add it, and what a server owner should verify before granting access.
Before you start
- a working bot account on Stoat;
- the direct link used to add that bot to a server;
- a public support or project URL when available;
- an honest summary of permissions and data handling;
- a verified StoatBoard account that can manage the listing.
Publish the listing
Prepare a valid Stoat bot invite
Use the direct Stoat link that lets a server owner add your bot. StoatBoard verifies the bot identity instead of trusting a typed display name, which prevents misleading and duplicate listings.
Create and verify your StoatBoard account
A verified email is required before submission. The account becomes the visible publisher of the listing and receives access to its management controls.
Describe the real product
Write a concise summary for search results and a longer explanation of commands, setup, limitations, supported languages, support, and any data the bot processes.
Choose one primary category and accurate tags
The category should describe the main use case. Tags should represent actual features. Unrelated popular keywords are treated as manipulation and can delay or prevent approval.
Submit for moderation
New bots remain private and noindex while pending. Search engines are notified only after an administrator approves the listing and it becomes publicly accessible.
Write copy that helps people and search engines
Useful listing
- names concrete commands and workflows;
- states supported languages and setup requirements;
- links to publisher support and privacy information;
- uses one clear primary category and specific tags.
Weak or rejected listing
- repeats search phrases without useful information;
- uses unrelated tags or misleading server counts;
- copies another bot's branding or description;
- hides paid features, sensitive permissions, or NSFW use.
After approval
The public page receives a canonical URL and is added to the bot directory, relevant category and tag hubs, profile links, sitemap, and IndexNow notifications. Updates, reviews, votes, and bumps can refresh those surfaces, but none of these signals guarantees a particular Google or Bing ranking.
Keep the description, website, invite link, and permissions current. If the bot becomes inactive or is removed, StoatBoard removes the page from public discovery and notifies supported search engines.